We didn't start in a boardroom.
We started with three curious minds, fueled not by capital, but by conviction. A conviction that the world doesn't need more products it needs better ones.
We don't test for days. We live it.
Each product you see isn't just approved by us it's lived by us. We adopt every item into our own lives, using it as our primary gear in real conditions. If it disappoints us, it never reaches you.
This is more than a store.
We're here to build products that feel like they were made for you and only you. Every item carries our signature, but more importantly, it carries our standards.
Welcome to dot7.in where every product is earned, every detail is lived, and every customer becomes part of a story that refuses to settle.